What is SWOT Analysis?

SWOT analysis is a framework It involves identifying four key components:

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Strengths:

Internal attributes and resources that support a successful outcome. Examples include a strong brand, loyal customer base, unique technology, or skilled workforce.

Weaknesses:

Internal factors that may hinder performance. These could be areas where the organization lacks resources or capabilities, such as poor marketing strategies or limited research and development.

Opportunities:

External factors that the organization can capitalize on to achieve its goals. This might include market trends, technological advancements, or changes in consumer behavior that could lead to growth.

Threats:

External challenges that could jeopardize the organization's success. These may include economic downturns, increased competition, regulatory changes, or shift in the market demand.